Prior to the overnight success of what has become a viral video phenomenon, OK Go was a relatively-unknown band from Chicago. Their music video for the single "Here It Goes Again" (now simply referred to as "The Treadmill Video") has drawn the attention and acclaim of fans and critics alike thanks to it's let's-just-have-some-fun attitude and back-to-basics formula. This music video, shot in it's simplistic entirety from a single camera angle, finds the band performing an elaborately-choreographed dance routine... On treadmills. You'll have to watch it understand what all the hype is about, after which you may safely consider yourself hip and culturally "in the loop." Then you'll watch it again.
Click here to watch "Here It Goes Again."
9 comments:
Hah, I saw this one a few months ago actually, so I've been in the loop ahead of some of ya, I guess. :-) ya, right....
anyway, crazy stuff, VERY creative stuff, and weird too.
I wonder how much they've made doing that? wow.
I've always liked their outfits particularly... :) One of those videos that I'm afraid the affect it would have on my four boys...
...they join a gym someday and think tread mills are for such purposes as this-- going in their pink suits and ties and riding them on their rears in perfect timing with each other and the music...
yes, crazy stuff... and it makes me laugh.
lys
Great video. Good find. Two cheers for user generated content!
haha, i love the treadmill video....but, hey-- as with abs, i had already seen that months ago....now my 'in the loop-ness' is really confirmed. yeah!
-holly
That was the coolest thing i have ever seen, besides you! :)
I now know what I wanna do before i die. ;)
i wish i had highspeed internet to wash it. i am out of the loop, and now i can't even get in. dang!
watch! i can't spell! ahh
Hey, do you by any chance go to PCC? I think I saw you in the library today...
hmm.. if people didnt know them why did i buy OK GO's first album in Target 3 years ago.
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